It was an election time in the United States Of America (USA), the leader in world economy. Country decisions of whose president has a global impact. In many ways it was very important battle between democratic Barack Obama asking for “four more years” and republican Mitt Romney, asking questions over credibility over eloquent incumbent’s promises. Hence it was perfect recipe for Indian media which was running short of masala stories.
Indian media started talking about Obama vs. Romany from week starting 4th may 2012 and it went on till 9th may 2012 (that too because of one more press conference by IAC activist Arvind Kejriwal). Whereas US media started talking about the election on 5th may 2012 and till noon on 7th may 2012 the stories were over and they moved on. But we were still fighting over the result of the election whether it was good for India or not. (Here started talking implies dedicated bulletins for entire day.) Why so fuss about something which doesn’t concern us at that extent. Doesn’t matter if it is Romney or Obama, It is quite obvious that they would like to keep American jobs in their own country during the time when unemployment rate is at its peak. Top 10 treading topic on twitter had featured Obama or US election but there is very few portion of Indian population who were worried about the outcome. How many of you were actually aware about the flood in Andhra Pradesh, which inundated thousands of acres of crop lands. Death toll has reached 45. Wish we were worried about our own garden before talking debating about the gardener of garden which is not even in our neighbourhood. The US media started, debated, declared and moved on. But the Indian media started, debated and debated and debated and … I remember it was evening of 7th may, when I was with my dad changing the channels and going through the news channels, CNN was showing the story of earthquake in USA, New Mexico, But to my surprise Indians weren’t showing the story of Andhra Pradesh I just mentioned.
The typical Indian media doesn’t stop here. Rajdeep Sardesai, the winner of the best anchor award by ITA has broken all the record. I don’t know when last time he woke up at four in the morning to cover a national story. May be four years ago when Obama got elected for his first term. Here is one tweet , wish he gets the language LakshmishaKS a tweeter user tweeted “@sardesairajdeep Thank you for your analysis and providing such minute details of the US elections, was really helpful for my life” (source: mediacrooks.com).
It is not about Indian media going berserk after US election. They have the habit of exaggerating every story. And it is nothing but part of the typical Indian mentality. The nominee for prime ministerial candidature has started before 48 months ago of the general election. In India , held general elections to the 15th Lok Sabha in five phases between 16 April 2009 and 13 May 2009.Add two more weeks debating the post-election issues like voters turnout. Add two more weeks debating the pre-elections issues. Add two more weeks before the actual results are declared. Add two more weeks for possible government combination. Add… so there was no aberration when US election debate lasted more then their counterparts in US.
They misinterpreted the line “India me sirf do cheez chalti hai ,ek bollywood dusra cricket.” Hence they try to present every story in a dramatic manner. The tagline is told three times like the one in K series serials of Ekta Kapoor (even she has moved on). The news is hammered million times on bulletin to make watcher accept their view. In India every news channel is number one. I don’t know how many surveys are done annually to keep every media house number one. The list is topped by India tv which provides the humor even faking news fails sometimes to do. Moreover faking news normally make articles over humans. But India TV has some innovative way to entertain their viewers (?!!?). I will have one dedicated article to describing the supremacy of them in humor.
The article touched upon many aspects of Indian Media which I will try to elaborate in my upcoming articles. Provide your feedbacks in the comment field below.